Automotive Marketing Solutions
Automotive Dealers are facing increasing challenges in marketing their dealerships and getting new customers into their stores. Increasing competition and technology changes require new approaches to marketing:
"73% of new automotive buyers respond to Direct Mail"
Source: 2006 Vertis Survey of 2,000 New Car Buyers
"Dealers seek options to newspaper ads...Direct Mail gains on print"
Source: Automotive News, June 12, 2006
"Dealerships turn the page on local newspapers"
Source: Automotive News, December 4, 2006
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Introducing the New Car Sale Guide
Looking for a new way to drive traffic to your dealership?
Want to reach every potential customer in your market?
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The New Car Sale Guide is for you:
- 100,000 glossy "magazines" Direct Mailed to homes in your market
- Targeted Demographics: Age 25-59, Income of $40k+
- Reaches 95% of your target customers
- Includes Door-to-Door driving directions for every edition mailed
Every Dealer gets First Class Treatment:
- Extra large 2-page ad spread
- Exclusivity - each edition limited to just 11 dealers
- Cover Presence - every dealer gets a car featured on the cover
- Car Giveaway - each ad includes a car giveaway valued up to $35,000
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Unique Door-to-Door Driving Directions
Every edition mailed includes Door-to-Door driving directions for each customer to every dealer. Using our proprietary, patent-pending GPSmail technology and the latest digital printing technology, only Imtek can provide this unique "response-enhancing" feature.
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4 Regional Editions Available:
- Brandywine Valley, PA
- New Castle County, DE
- South Jersey, NJ
- Cherry Hill Area, NJ
Download Media Kit (pdf) here:
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