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Options
Program options include the format of the mailer as well as the frequency of mailers sent to each new homebuyer. As you might expect, we generate our best results for clients that mail 2 or 3 times to each new homebuyer within their practice area.
Mailer Formats:
The following mailer formats are available:
- Magnet Self Mailer: Our most popular format with 9 out of 10 practices choosing it. This glossy finish piece is 8.5x11 inches flat with a refrigerator magnet embedded toward the bottom. The piece is folded in half 1 time and glued closed so it mails at a size of 6x9 inches. We recommend a business-card design on the magnet itself so the recipient always has your information at the ready when they place it on the refrigerator. Because we mail every week, we like to say that with this format you will be “First in the Home and First on the Fridge!
- Jumbo Postcard: Our next most popular format, at 5.5x11.5 inches this very large postcard stands out in the mail due to its length. The large size allows ample room for your welcome offer, practice photos and the personalized maps & directions.
- Large Postcard: A 5.5x8.5 inch oversized postcard that gets your message out. Selected by some budget conscious clients, but primarily used for 2nd or 3rd follow up mailings in a multi-step program.
Mailing Frequency:
We generate our best results for clients that mail 2 or 3 times to each new homebuyer within their practice area. Consider the myriad of things that a new homebuyer deals with when purchasing a new home; from furniture, to unpacking, from finding the grocery store to finding the school, they are very busy those first few months. By presenting your welcome offer 2 – 3 times during this period, you can dramatically improve the response to your offer. The following standard mailing frequencies are available:
- 3 – Step Program: Mail 3 times per new homebuyer. We have found this to be our most effective approach. Most dental clients will start with a Magnet Self Mailer then follow up a month later with a Jumbo Postcard then again in month 3 with a Large Postcard. A new homebuyer may place the refrigerator magnet on their fridge in the first month, and then they are reminded again with your follow up mailings in months 2 and 3 to give you a call. With this approach, you will get calls both from those who respond quickly to that first mailer as well as those that need more time and will call you 2-4 months after receiving the first mailer. This approach builds your new patient pipeline quite effectively.
- 2 – Step Program: Mail 2 times per new homebuyer. The same principle applies with this approach, but it is slightly less expensive than the 3-step. Again, most dental practices will start with a Magnet Mailer then follow up with either a Jumbo or Large Postcard in month 2.
- 1 – Step Program: Mail 1 time per new homebuyer. While not recommended, we do offer a one-time mailing per new homebuyer. If you choose this option, we highly recommend the Magnet Self-Mailer as it has the longest “shelf-life because potential new patients will place your business card magnet on their fridge for reference later.
Contact Us today to learn how you can grow your practice or call 1-800-767-6277 to speak with one of our Marketing Specialists right now!
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